The AAM-Nielsen Local audience summary database contains newspapers’ average circulation, print and online readership, total combined audience and total unique website users and a variety of print demographic information for both national and local newspapers.

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The audience data populated in this database is the result of a joint venture between the Alliance for Audited Media (AAM), the Newspaper Media Alliance (NMA) and Nielsen Local. Data is featured on participating AAM U.S. newspaper Brand View profiles and all quarterly data reports.