The AAM-Nielsen Local audience summary database contains news media publications' average circulation, print and online readership, total combined audience and total unique website users and a variety of print demographic information for both national and local news media.

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The audience data populated in this database is the result of a joint venture between the Alliance for Audited Media (AAM), the News Media Alliance (NMA) and Nielsen Local. Data is featured on participating AAM U.S. News Media Brand View profiles and all quarterly data reports.